API Please

Where's the API?

If This Then That (ifttt.com) is a nice idea to link together different web services and allow some rule based automation.

They have a bunch of 'channels' with 'triggers' (make a rule happen) and 'actions' (do something to this channel). Channels include blogger, facebook, twitter etc...

This is pretty nice (even if there's no Google+ channel, so I can't automatically duplicate everything from G+ over to facebook...., and the twitter channel doesn't trigger on received tweets....)

However, major lack : no open api to create your own channel? Something http REST based wouldn't be hard, and would let anyone create a channel into their app/web site etc... and then I could link onX into IFTTT and replicate my SMS feed to twitter....

All I can say is: WTF IFTT. Go REST & we'll all be LOL...